5 books on business and innovation for 2021

Summary:

We bring you some unmissable references to help you navigate the 2021 scenario.

The books cover topics such as innovation management, culture, futurism, and success stories.

Amid the difficulties, many companies are struggling to stay in business, while other sectors have seen their demands skyrocket.

No matter what position your business is in, you need to be prepared to react to the rapid changes that are happening between opportunities and problems.

We have selected 5 recent books on business and innovation that can help you elevate your business to the size of the challenges that these new times are presenting.

The Invincible Company

Alexander Osterwalder, Yves Pigneur, and others

-> (livro sobre inovação e negócios da Strategyzer)

One of the most influential consultancies in the entrepreneurship market, author of the renowned Business Model Canvas and Value Proposition Canvas, Strategyzer is now launching a work aimed at the enterprise public.

The book continues to expand the concept of business modeling. If the Business Model Canvas is about creating innovative businesses, Invincible Company is about managing a portfolio of business models.

Using the famous didactics of his books, Osterwalder teaches you about the importance of thinking like a venture capitalist to keep your business relevant.

The rule is no rules

Reed Hastings and Erin Meyer

-> (livro do CEO da Netflix sobre a cultura da empresa)

Netflix is ​​perhaps the best example of successful digital transformation. Its success is largely due to the company's culture of being comfortable taking risks and trusting its employees.

It is very interesting to observe the combination of Silicon Valley and Hollywood that created a culture of elite teams, who never get comfortable, are always willing to innovate or they would be left behind.

One of the popular phrases in the book is “Here at Netflix, adequate performance is rewarded with a good severance check.”

From an idea to a billion: Strategies, conflicts and lessons learned from Brazil's first unicorn startups

->(Bergamasco's book on the business and innovation stories of Brazilian unicorns)

Daniel Bergamasco

Crisis for those who don't know it? The Brazilian startup ecosystem is at its best. In the last three years alone, we have seen 15 startups reach the billion mark in market value.

To learn the behind-the-scenes details of these stories, we recommend Daniel Bergamasco's book on innovation and business. The author interviewed almost a hundred people to tell the stories of Ifood, Stone, Loggi, among other Brazilian giants in the technology market.

Experimentation works: The surprising power of business experiments

Stefan H. Thomke

-> (Essential book on experimentation in the business environment)

Reality can be cruel: not even the best strategy, intuition and data will guarantee a successful launch. As a result, many products and services fail.

Many businesses already know the need to constantly test their products, services and messages to understand which buttons or levers will move the business forward. Thomke in his new book demonstrates in a practical way the value of these experiments for all types of companies.

Post-Corona: From Crises to Opportunity

Scott Galloway

->(Book about the winners and losers after the coronavirus)

NYU professor, investor and co-host of Pivot, one of the most influential technology podcasts, Scott Galloway brings his vision on the effects of Covid-19 on our society and on the fashion, retail and technology sectors.

In this book, he presents, using a series of data, trends that were consolidating and that have been accelerated in 10 years. Based on this analysis of the environment, the author tries to extrapolate the consequences of this phenomenon and show who wins and who loses.

(Bonus)

The Black Swan/Antifragile Logic: Things That Benefit from Chaos

Nassim Taleb

Although author Nassim Taleb is irritated by the statement that the new coronavirus is a Black Swan, in his opinion (which I tend to agree with in part) is that a global pandemic was predicted many years ago by a number of experts such as Laurie Garrett, Bill Gates, among others.

His books offer great insights on how to deal with a hyperconnected world, in which unpredictable events that cause profound impacts are appearing in increasingly shorter cycles and how we can build a more robust society to withstand these events.

Conclusion

We know that making decisions in the current scenario is complicated, with so much uncertainty hanging over the situation. Many are already exhausted from dealing with such a long crisis management, but in these times of adversity, those who have the dynamism and vitality to seek solutions end up surviving. That's why we suggest these 5 books on business and innovation for 2021 that have helped many people.

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