Resumo:
- Listamos mais de 200 relatórios, posts, webinars e podcasts para você saber quais são os trends mais fortes para o ano que inicia.
- Ter informação de qualidade é uma poderosa ferramenta para a tomada de decisão.
- Os relatórios estão distribuídos por nove categorias, para facilitar a visualização e os acessos dos materiais.
O time da SENNO adora pesquisas e relatórios de tendências. Sabemos que muitos dos nossos leitores também. Por isso, no início de 2021 resolvemos escrever este post que é uma uma meta-análise, listando mais de 200 estudos (206 para ser exato) que tratam de inovação, economia, consumo e tendências setoriais.
A gente sabe que informação (especialmente a proveniente de fontes de alta qualidade) é uma poderosa ferramenta para a tomada de decisão de líderes e gestores. Afinal, como o método SENNO aconselha, uma boa análise de ambiente é essencial para a definição de estratégias e ações táticas de inovação.
Selecionamos as maiores empresas de consultoria e as firmas que mapeiam tendências como principais fontes de pesquisa. Usamos palavras-chave para vasculhar informação que pode ser útil para você como trends, report, 2021 e outlook (em português usamos as palavras-chave tendência, relatório, 2021 e perspectiva).
Vamos monitorar continuamente estas fontes de informação e revisitar esse post ao longo do ano de 2021, quando mais estudos forem lançados. Trata-se de um trabalho em progresso (ou work in progress, em inglês). Neste material, temos estudos, posts e até webinars e podcasts sobre as principais tendências mundo afora.
Como o volume de informação é alto, prometemos criar um post futuro sintetizando e categorizando essas descobertas, para mostrar ao nosso leitor quais são os caminhos que a inovação (e o mercado) estão tomando. E ao fim de 2021, vamos escrever mais um post, checando se as tendências se realizaram ou não.
Então, sem mais delongas, segue a lista dos estudos que estão no nosso radar. Os relatórios estão distribuídos por nove categorias, para facilitar a visualização e os acessos aos materiais.
Índice
Relatórios sobre Inovação
- Born-digital: How innovators re-innovate | AlixPartners
- Capitalizing on Innovation Trends Today Will Drive Business Growth in the New Normal – Nielsen
- Innovation and crisis: The six factors that spark radical innovation in turbulent times | Nesta
- Key takeaways from our Outlook 2021 |JP Morgan
- Search Tech Trends | The Future Today Institute
- TRENDONE – Innovationsberatung, Digitale Tools, Vorträge und Zukunftsevents
- 🚀 2020 Year In Review | The Future Today Institute
Relatórios sobre macrotendências e possíveis estratégias
- 2021 Business Leaders Outlook | J.P. Morgan
- 2021 Macro and Strategy Outlooks | Morgan Stanley
- 2021 Outlook: Recalibrating For Resilience | Webinar – Everest Group
- 2021: Our Mirror Year
- 21 maneiras de construir um mundo de negócios melhor em 2021
- 5 tendências do mercado de trabalho para 2021 | Grant Thornton
- 6 trends that will reshape business purpose in 2021
- 9 Trends That Will Shape Work in 2021 and Beyond
- A Year in Review – 2020 | Ipsos
- A Year-End Mega-Episode! Our Predictions for 2021
- Agenda 2021 | Deloitte Brasil
- Big Ideas 2021: as 20 grandes tendências que definirão o próximo ano | LinkedIn
- Design Mind frogcast – Trends 2021: Predicting the Future by Design – frog design
- Design Mind frogcast – Uncertain Times Call for Regenerative Design – frog design
- Effective business planning for 2021 and beyond – Haines Watts
- Fast Company Impact Council members’ 2021 predictions
- Forces, Signals and Trends – Future Today
- Forrester Predictions 2021 Guide – Accelerating Out Of The Crisis
- Four ways to put your purpose to work | EY – Global
- Global predictions for 2021 | Ipsos
- Global Tech Market Outlook For 2020 To 2021
- Global Trends 2019–2024 | Resilience, Replacement, and Renewal – Global Business Policy Council (GBPC) – Kearney
- McKinsey 2020 business articles: The year in review | McKinsey & Company
- Memo to the CFO: A new approach to 2021 budgeting starts now | McKinsey
- Nine keys to becoming a future ready company | McKinsey
- Our Guide to the Winter 2021 Issue
- Perspectivas de mercado 2021 | BlackRock Investment Institute
- PwC’s CEO Global Panel Survey
- Reinventing the Future: PwC
- These are the 3 skills you need to succeed in 2021
- Top Trends in 2021 – Capgemini Worldwide
- Trend Compendium 2050: Megatrends shaping the coming decades | Roland Berger
- Trends 2021: Three Scenes from the Future | frog design
- Trends for the next normal | McKinsey
- Wave 12: The Latest Wave Data Transitions to Next Year by Asking About COVID-19’s Impact on 2021 Printer Spending Trends
- Why leaders should make corporate culture a priority in 2021
- Year-ahead predictions 2021 – Global Business Policy Council (GBPC) – Kearney
Relatórios sobre tecnologia e digital
- 2021 predictions: the year of the cloud
- 4 Impactful Technologies From the Gartner Emerging Technologies and Trends Impact Radar for 2021
- 8 Cyber Threat Trends to Watch Out for in 2021
- A segurança na nuvem está evoluindo rapidamente e 2021 será outro ano de transformação. – Capgemini Brasil
- Capitalize on Hyperautomation in 2021
- CIO Agenda 2021: Prepare for Increased Digital Innovation in 2021
- Contactless Payments in 2021
- Digital Reality Episode #16: Goodbye 2020, Looking Forward To 2021 | Blog – Everest Group
- Discover 5 Growth Opportunities in the Cloud Industry for 2021 by Frost & Sullivan
- Forrester Predictions 2021: Accelerating Out Of The Crisis
- Futurecast 2021: How new technologies will change the way we live and
- Gartner CIO Leadership Forum 2021 | Americas | Virtual
- Gartner Launches Emerging Technologies Radar 2021
- Global Digital Trust Insights 2021: PwC
- Global Technology Governance Report 2021
- IDC Announces Key Technology Investment Trends for the Future Enterprise
- Leadership Vision for 2021: Enterprise Architecture
- Leadership Vision for 2021: General Counsel
- Mandatory Skills to Sustain Application Delivery in 2021
- O futuro é 5G – KPMG Brasil
- Panel Discussion: The 2021 Gartner Predictions for the Future of Hybrid Work
- Panel Discussion: The Gartner Top Trends in Data and Analytics for 2021
- Predictions 2021: Agencies Swarm Talent With Technology
- Predictions 2021: Cloud Computing Powers Pandemic Recovery
- Predictions 2021: Software Developers Face Mounting Pressure
- Predictions 2021: Winning CIOs Get Future Fit
- Predicts 2021: Cloud and Edge Infrastructure
- Six strategic levers to optimize long-term cost transformation | EY – Global
- Smart Technologies to Dominate the Digital Battlespace
- Software development in 2021 and beyond – The Official Microsoft Blog
- Startup trends for 2021
- State of the Connected World
- TechnoVision 2021 – technology trends in business
- Ten Technology Trends Moving into 2021 | Bain & Company
- The 2020 Tech Report: Get on the Right Side of Creative Destruction | Bain & Company
- The biggest tech trends of 2021
- The Essential Eight technologies: PwC
- The Gartner 2021 CIO Agenda: GCC Perspective
- The Gartner Top 10 Strategic Technology Predictions for 2021
- The Road Ahead for 5G in 2021
- The Top Trends for Product Management in 2021
- Top 10 Emerging technologies
- Top 2021 Trend: Digitizing the Front-Line Workforce | Oracle Blogs
- Top Priorities for IT: Leadership Vision 2021 | Gartner
- Top Priorities for R&D in 2021 | Gartner
- Top Strategic Technology Trends for 2021 | Gartner
- Worldwide Digital Transformation Spending Forecast, 2020–2024
Relatórios com estratégias para o coronavírus
- After COVID-19 there will be no back to normal | Nesta
- Artigo FDC : Cenários 2020-21: as realidades que a pandemia pode criar.
- Consumer sentiment in Brazil during the coronavirus crisis | McKinsey
- Global business pulse – Os impactos da Covid-19 no middle-market | Grant Thornton
- How COVID-19 has accelerated changes in the B2B sales landscape in Brazil | McKinsey
- How the Security Industry Found Opportunities in a Pandemic and Prepares for a Different Type of 2021
- Investidores esperam recuperação apenas a partir de 2021
- NextGen: An intergenerational conversation on mental health | AlixPartners
- Panel Discussion: 2021 Postpandemic Scenario Planning for Sales Leaders
- Preparing for 2021 and a Post Pandemic Market | Morgan Stanley
- RCEP – the game-changer in the post-COVID-19 global economy? | IHS Markit
- The coronavirus effect on global economic sentiment | McKinsey
- Trend 1: Uncertainty creates planning complexity – KPMG Global
- Why a Vaccine Should Make You Rethink Your Demand Gen Strategy
Relatórios sobre economia, mercado, finanças e investimentos
- (Podcast) Global economic outlook | Deloitte Insights
- 2021 & Beyond: An Investor Playbook for the New Business Cycle | Morgan Stanley
- 2021 financial services industries outlook
- 2021 Global Economic Outlook | Morgan Stanley
- 2021 Global M&A Outlook
- 2021 Global Outlook: Thoughts on the Market | Morgan Stanley
- 2021 investment management industry outlook | Deloitte Insights
- 2021 Middle Market CFO Outlook Survey
- 2021: Time for a Financial Reset | Morgan Stanley
- 5 Economic Trends to Watch in 2021
- 5 Reasons to Consider Investing in Financials in 2021 | Morgan Stanley
- 7 ways the circular economy will grow in 2021
- Cenários Econômicos e Tendências | FGV Educação Executiva
- Desafios para o planejamento financeiro 2021
- Five Actions For The Chief Sales Officer And Sales Leaders In 2021
- Frost & Sullivan Introduces 10 Growth Opportunities
- Global Economy Watch – Projections
- Global economy watch: Predictions for 2021
- Global Economy Watch: PwC
- Global Investment Outlook for 2021 | Morgan Stanley
- M&A during challenging times – what should agency owners be thinking about now? – Moore Kingston Smith
- The Top Priorities for CFOs and Finance Leaders in 2021
- The Top Priorities for Government Finance Leaders in 2021
- Top 10 Economic Predictions for 2021 | IHS Markit
- Top Industry Trends and Outlooks for 2021 | S&P Global
- Top Priorities for Finance Leaders in 2021 — Gartner
- What’s Next for Infrastructure? | S&P Global
- Will the U.S. dollar continue to fall in 2021? | J.P. Morgan Asset Management
Relatórios sobre compliance, segurança e risco
- Predicts 2021: Organizational Resilience
- Technology governance and 4IR technologies | Deloitte Global | Government & Public Services
- The Gartner Top 2021 Corporate Legal Tech Predictions
- The Top Emerging Security and Risk Technologies and Trends for 2021
- The Top Priorities for Legal and Compliance Leaders in 2021
- The Top Security & Risk Management Trends for 2021
- Top Emerging Risks 2021 – KPMG Brasil
- What elevated levels of political risk mean for business in 2021 | EY – Global
Tendências por região
- 2021 Asia Equities Outlook: Thoughts on the Market | Morgan Stanley
- 2021 China Outlook: Thoughts on the Market | Morgan Stanley
- 2021 CIO Agenda: A Brazil Perspective
- 2021 U.S. Outlook: Thoughts on the Market | Morgan Stanley
- A view from London economics blog | Deloitte Insights
- Flair Brazil 2021 – Together in sickness and in health | Ipsos
- Global-Health-Care-Outlook-2018 | Release para imprensa | Deloitte
- Market Analysis Perspective: European Edge Strategies, 2021
- Recuperação continuará na agenda das empresas em 2021, requerendo delas a continuidade das ações de transformação que marcaram 2020, conclui pesquisa da Deloitte
- Three themes likely to drive Asia in 2021
Tendências por indústrias ou verticais
- 2021 banking industry outlook | Deloitte Insights
- 2021 commercial real estate industry outlook | Deloitte Insights
- 2021 Commercial Real Estate Trends | JPMorgan Chase
- 2021 R&D Agenda Poll
- 2021 Strategic Priorities for Communicators
- 2021 Strategic Roadmap for the PMO
- 2021: Enterprise Application Spending Heats Up
- 5 European Media/Internet Themes for 2021 | Morgan Stanley
- 8 Global Shifts for 2021 Reshaping Industries, Governments and Society
- A Guide To Winning In Store In 2021 – Nielsen
- Approach to logistics forecasting | McKinsey
- Drive Success in 2021 With an Accelerated Midsize Enterprise Digital Journey
- Emerging trends in infrastructure – KPMG Global
- Emerging Trends in Real Estate®: Europe 2021: PwC
- Engineering and construction deals insights: PwC
- Five Growth Opportunities to Seize in the Fintech Industry in 2021
- Five predictions for the energy and utilities sector in 2021
- Focus on 4 Areas to Accelerate B2B Sales Growth in 2021
- Frost & Sullivan Experts Unveil the Top 5 Growth Opportunities for Energy & Environment in 2021
- Frost & Sullivan Introduces 10 Growth Opportunities in Mobility for 2021
- Frost & Sullivan Presents 5 Technology Growth Opportunities in Sensors and Automation for 2021
- Frost & Sullivan Reveals Top 5 Growth Opportunities in the Energy & Environment Industry for 2021
- Frost & Sullivan Reveals Top Eight Predictions that Will Define Healthcare in 2021
- Frost & Sullivan Unfolds 5 Growth Opportunities in the Connected Work Industry for 2021
- Global Energy Perspective: Energy landscape | McKinsey
- IDC FutureScape: Worldwide Corporate Banking 2021 Predictions
- IDC FutureScape: Worldwide Future of Work 2021 Predictions
- IDC FutureScape: Worldwide Health Industry 2021 Predictions
- IDC FutureScape: Worldwide Hospitality, Dining, and Travel 2021 Predictions
- IDC FutureScape: Worldwide Manufacturing Product and Service Innovation 2021 Predictions
- IDC FutureScape: Worldwide Mining 2021 Predictions
- IDC FutureScape: Worldwide Utilities 2021 Predictions
- Industrial products deals insights – 2021 outlook: PwC
- State of Fashion | McKinsey
- The 2021 CIO Agenda: The Manufacturing Perspective
- Top Trends in Payments: 2021
- Top Trends in Wealth Management: 2021
- Travelers will stay close to home this summer but their confidence to travel internationally will return in 2021 | Ipsos
Tendências de consumo e marketing
- Analyst Research: Global trade in 2021: driving performance in a more complex world
- Gartner 2021 Top Trends and Priorities for Customer Service & Support Leaders
- Global Trade in 2021. Driving performance in a more complex
- Marketing becomes connected in 2021
- Marketing in 2021: Uncertainty or Opportunity? [Webinar]
- Marketing Investment Planner for 2021: Executive Summary
- Onda de IPOs no varejo brasileiro deve continuar em 2021, dizem analistas | Grant Thornton
- Oracle Content & Experience: Our Top 6 Content Marketing Trends for 2021 | Oracle Digital Experience Platform Blog
- Oracle Global Retail Banking Consumer Trends Report
- Predicting Consumer Demand in an Unpredictable World | Bain & Company
- Predicts 2021: Marketing Hits Reset
- Pricing: Key Trends You Can’t Ignore For 2021 | Webinar – Everest Group
- Reinventing value creation in private markets – Private markets outlook : PwC
- Retail Viewpoint: What does 2021 have in store for retail? | AlixPartners
- Rethinking your supply chain business model in 2021
- Third-Party Services Market Predictions For 2021
- Top 10 Global Consumer Trends 2021 | Euromonitor